oxford united season ticket campaign 2025-26

A heartfelt letter from a grandfather to his granddaughter forms the emotional core of this multi-deliverable campaign, capturing the highs and lows of a lifelong journey with Oxford United. Anchored by the message “every dream needs a team,” the hero film explores what it truly means to be part of the club — across generations, through triumphs and heartbreaks. Delivered across a hero video, social cutdowns, and a stills campaign, the work resonated deeply with fans and was credited with helping generate a record-breaking £600,000 in season ticket sales within the first week of launch.

Production: @playbook.creative

Director/DP/Edit: @lester.hung

Written by: @lester.hung & @justchikku

Producer: @eleana.producer

Gaffer: @muzzdop

Spark: @michal.kedracki

Grade: @iamjosiahwilliams

Photographer: @sophielickissphotography