ABOUT lester

Lester Hung is a London-based filmmaker and creative director working at the intersection of sport, fashion, and culture. His work is rooted in the belief that storytelling is more than content, it is one of the most powerful tools for building identity, emotional connection, and long-term brand meaning.

As the founder of Playbook Creative Ltd, Lester leads narrative-driven campaigns and documentary projects for brands, athletes, and sports organisations. Drawing from a background in both filmmaking and brand strategy, his approach combines cinematic craft with a deep focus on human stories, creating work that feels emotionally resonant, culturally aware, and intentionally designed.

His portfolio includes projects with Adidas, Wilson Sporting Goods, Salomon, Brentford F.C. and Oxford United F.C., alongside campaigns connected to New Balance, Asian Tennis Federation and beIN SPORTS. His original films have featured athletes including Olympian Howard Shu and tennis creator Dylan Gee. From large-scale brand campaigns to intimate documentary portraits, Lester’s work is defined by authenticity, emotional depth, and a commitment to stories that leave a lasting impact beyond the screen.

TESTIMONIALS

  • Adam Benson - CMO, Oxford United Football Club

    “Working with Lester was an incredible experience. His ability to translate the heart of our club into an emotional story not only resonated deeply with fans, but also directly contributed to record-breaking season ticket sales in the first week of launch. He brought a level of storytelling, polish, and professionalism that elevated the entire campaign.”

  • Howard Shu - 2x US Olympian 16', 24'

    “Lester captured my journey in a way I never imagined possible. The film we created together helped me see my career through a new lens and inspired so many others who messaged me saying it made them reflect on their own passions. His storytelling is both authentic and powerful, it brought my story to life in the most meaningful way.”

  • Dylan Gee - Entrepreneur, Tennis Coach & Digital Creator

    “Creating Dear Tennis with Lester changed everything. It wasn’t just a video, it was the most personal and impactful piece of content I’ve ever put out. It led to thousands of messages from people around the world and opened doors with brands like Wilson and the Public Investment Fund. Lester has a unique gift for turning raw emotion into powerful visual storytelling.”