ABOUT lester

Lester Hung is a London-based filmmaker and creative director focused on telling powerful stories at the intersection of sport, fashion, and culture.

As the founder of Playbook Creative, Lester leads a production company rooted in cinematic storytelling—bringing to life emotionally-driven narratives for brands, athletes, and clubs. His work spans full campaign development, from concept and casting through to post-production, with a commitment to crafting visuals that feel both intentional and human.

His portfolio includes projects with Oxford United Football Club, Wilson Tennis, and global campaigns for New Balance and Salomon, as well as original short films spotlighting athletes like US Olympian Howard Shu and tennis creator Dylan Gee. Whether working on a high-profile brand campaign or an intimate documentary, Lester’s approach is defined by authenticity, elegance, and narrative depth.

TESTIMONIALS

  • Adam Benson - CMO, Oxford United Football Club

    “Working with Lester was an incredible experience. His ability to translate the heart of our club into an emotional story not only resonated deeply with fans, but also directly contributed to record-breaking season ticket sales in the first week of launch. He brought a level of storytelling, polish, and professionalism that elevated the entire campaign.”

  • Howard Shu - 2x US Olympian 16', 24'

    “Lester captured my journey in a way I never imagined possible. The film we created together helped me see my career through a new lens and inspired so many others who messaged me saying it made them reflect on their own passions. His storytelling is both authentic and powerful, it brought my story to life in the most meaningful way.”

  • Dylan Gee - Entrepreneur, Tennis Coach & Digital Creator

    “Creating Dear Tennis with Lester changed everything. It wasn’t just a video, it was the most personal and impactful piece of content I’ve ever put out. It led to thousands of messages from people around the world and opened doors with brands like Wilson and the Public Investment Fund. Lester has a unique gift for turning raw emotion into powerful visual storytelling.”