The campaign was designed to showcase Wilson’s new apparel line launching in Fall 2024. The concept features tennis creator Dylan and Jeanne Marchi as they embark on a road trip to discover the most beautiful tennis court in the world.

The project objective was to highlight the comfort, versatility and elegant style of the clothes.To see the clothes in various context, both on and off the court.

This project is a stills campaign - a photo series using various mediums including drone, digital and film photography to capture the essence of Wilson - empowering every human to live like an athlete.

Production: Playbook Creative
Director: Lester Hung
Producer: Chikku